What we do

We offer you a 360° service that covers the entire spectrum of a brand’s existence across digital channels and platforms. Strategic thinking, creative ideas and technological innovation come together.

Strategy & Planning

Through immersion workshops with stakeholders and in-depth analysis of the industry and competition, we accumulate insight and deliver the “map” to guide you to the final goals.

  • Brand Positioning & Brand Identity
  • Target Audiences
  • Key Brand Communication Objectives
  • Campaign Strategy
  • Project Planning

Creative Design & Development

We use technology, in the optimum capacity, to create unique user experiences and meet your business / brand objectives.

  • Monitor User Engagement to Validate, Maintain and Optimize UX
  • Website / Microsites / Landing pages / e-shops
  • Applications / Mobile / FB Apps and Contests
  • Prototyping, Usability Testing, UX/UI
  • Art Direction & Web Design
  • Information Architecture
  • A/B Testing

Social Media

We help brands engage with audiences, creating “tribes” and strong communities around them. Our dedicated community managers make sure that your brand becomes a part of people’s lives, as a partner, an advisor, a coach, a friend…

  • Social Media Strategy & Campaigning
  • SM Mix
  • Influencer Identification
  • Content Input & Targeting per Medium
  • Apps & Contests
  • Monitoring, Analysis & Reporting
  • Client Training for Autonomous Medium Handling
  • Social Media Policies

Email Marketing

Cost effective and with high ROI, e-mail marketing helps grow your business. Effective, quality, customized content (subject line and text,) as well as, optimum use of database, make all the difference.

  • Subscriber List Development & Growth
  • Local Marketing / Mobile
  • Customized Messaging
  • Newsletter / Template Catergorization
  • Subscriber Segmentation

Digital Advertising

While it has been evolving into an ever more complicated and demanding task, we are proud to say that this is one of the things we do best. We have the talent and tools to ensure maximum ROI and optimally-performing ad spend.

  • Strategy
  • Ad Spend Optimization
  • Media Mix Determination (Google ads, Facebook ads, etc.)
  • Targeting
  • Campaign Design & Development
  • Performance Reporting

Content Development

The digital world has its own rules; By understanding them, we create content (words, images, video) that brings to life the brand’s character, always keeping in mind the target audience.

  • Content Marketing Strategy
  • Messaging & Copywriting
  • Video Production
  • Photography
  • Motion Graphics
  • Infographics
  • Content Curation

Paid search, SEM, SEO

Optimization of content is crucial to increasing the visibility of your website and social media across web users. Our thorough knowledge and attention to detail ensures high results.

  • Keyword Strategy
  • Link Building
  • SEO Copy Writing
  • Full-Suite Optimization
  • Search Engine Marketing
  • Paid Search Planning

Monitoring Insights & Analytics

Using digital tools without monitoring their performance is a job incompletely done. With attention to detail, a dedicated analytics team and the use of the latest platforms, we make the difference.

  • Synthesis of Insights & Action Recommendations
  • Conversation, Auditing & Evaluation
  • Website Analytics & Insights
  • Social Media Monitoring
  • Community / Tribe Analysis
  • Conversion Analysis
  • KPIs & Reporting

Mobile

Mobile is a must for businesses and one of our favorite domains. We offer mobile customization of brand strategy, design, development and overall marketing, for all of your mobile digital presence.

  • Mobile Strategy
  • Design & UX
  • Development
  • Mobile Marketing & Advertising
  • Location Marketing

Digital training & Client empowerment

Knowledge is power and we aim at empowering people, especially our clients. Follow our social media and our blog, where we share everything, or let us help you with digital intelligence through consulting & training sessions.

  • Tailored Education Modules for all Management Levels
  • Education on Technologies, Analysis & Trends
  • Training for Autonomous Social Media Management
  • Internal Social Media Policy Development
  • Consulting Services & Mentoring
  • Training Manual Development

OUR PROCESS

1. DISCOVERY & RESEARCH

It all begins here. We call it immersion: we begin every project by developing a deep understanding of those for whom we are creating, so that we may comprehend their goals, dreams, concerns, anxieties, needs and limitations. This process involves client workshops, extensive desk-analysis of the literature and case studies and whatever else can help us gain insights and inspiration.

2. PLANNING & STRATEGY

Insights and ideas lead to effective results only if put into an action plan. At this stage, we create a detailed and integrated tool, a brand “bible”, that contains key strategic objectives per target audience, detailed briefs for content development and identity and logo design, a digital strategy, specific KPIs per action, and campaigning ideas and techniques in order to achieve cross-channel interaction.

3. CREATIVITY & TECHNOLOGY

Once we have a complete framework of what needs to be done, we bring the project to life. Our design is user-centric, not just aesthetically appealing and high-tech: Everything – forms, colors, motion, code, images, videos, architecture and, of course, language, create experiences that bring the brand closer to real consumers and create high conversion rates for maximum ROI.

4. PERFORMANCE & MEASUREMENT

When the project has taken off, we make sure that it continues to serve the initial objectives and satisfies its users in the best possible way. We implement ongoing modeling and testing to optimize spending and boost any campaign’s performance; track customers’ likes and comments, create usability and other A/B tests and many more. These processes make our clients, as well as us, able to maintain control and improve end results.

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